BEC wins second prize in UFI’s international fair poster competition with its creativity for Pumps&Valves

In the event promotion category

UFI, the Global Association of the Exhibition Industry, has recently announced the winners of the 25th edition of the International Fair Poster Competition, which is organised together with the International Fair Plovdiv, in Bulgaria. The main purpose of these awards is to pay tribute to the creativity and originality of modern trade fair marketing, taking into account aspects such as the originality of the means of expression, conceptual design, chromatic construction, presentation, completeness and original forms. In this respect, the seven members of the jury studied the entries in depth, which were divided into two categories: generic promotion and event promotion.

In the second category, “Promotion of the exhibition industry on the subject of ‘face-to-face’ or post-pandemic recovery” PUMPS&VALVES 2023, Trade Show for Pump and Valve Systems and Equipment for Industrial Processing, organized by Easyfairs and BEC, won the second prize with a design created around different valves and pipes that assume the shape of a heart to highlight the importance of the human factor in advanced industry and in the trade fair industry, the industry of meetings par excellence.

Precisely because the human factor occupies a central place in industry at all levels, and because people are the driving force behind every process, innovation and achievement, the image also shows a metaphor for the similarity between a heart and PUMPS&VALVES trade fair. In both contexts, valves demonstrate their vital role in maintaining efficiency, safety and optimum performance, whether in industrial systems or in the overall functioning of the human body. The creative was created by the design agency Trupp for the fifth edition of the event, held last June at Bilbao Exhibition Centre.

The first-prize winning poster was “PharmaLytica”, presented by Informa Markets India. In addition, other participating entities whose entries have been recognised include Comexposium Paris, GL Events Shanghai, IFEMA Madrid, Belgrade Fair and Messe Dusseldorf India Pvt Ltd.

More information about the competition and the winning posters